Marketing strategy
The internet resources in this section have been selected as support for businesses seeking to expand or move into new markets.
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100+ Marketing Ideas
The suggestions range across all aspects of marketing from product development to networking
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Business & Marketing Glossary
Comprehensive list of marketing terms, including those used in web page design
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Chartered Institute of Marketing
Lists CIM activities and programmes and provides links to recommended marketing and business sites
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Direct Marketing Association
Information and support for direct marketing campaigns, and an index of DMA-approved suppliers
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Made in Cornwall
An excellent way to promote goods that are made entirely within Cornwall
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Marketing & Creative Handbook
Directory of service and product suppliers, arranged by region
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Marketing UK
Information on marketing practices, tips and ideas
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Pool - Business and Marketing Strategy
On-line magazine featuring articles offering marketing advice to small businesses
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SWOT Analysis
Reasons for using SWOT in strategic plan development, plus links to examples and tools for strategic analysis
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Telephone Preference Service
Businesses using telemarketing strategies to promote or sell their products or services should be aware of the legal requirement to check telephone numbers against the TPS register
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The 5 step marketing guide
Designed to help small businesses evaluate and define their marketing strategy
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Web Marketing Info Center
Largest collection of articles on internet marketing, also free subscription to Web Marketing Today magazine
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Your Marketing Manager
Free resource for businesses that do not have a dedicated in-house marketing team. Ask an expert for bespoke answers to questions and 'how to guides' that cover all aspects of the subject, including advice on issues such as niche marketing.
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